The Growth of The Professional Videography Market
Videography is the process of capturing moving pictures/images on electronic media such as streaming media, videotape, hard disk, or solid state storage. Whether we are talking about amateur or professional videography, the concept applies to and includes the processes necessary to electronic production and post production. Videography somehow equals with cinematography; the difference between the two lies in that images are recorded on electronic media in videography, whereas film stock is used for this in cinematography. The term is a combination of the Latin word ‘video’, which means ‘I see’ or ‘I apprehend’ and the Greek suffix ‘graphy’, which means ‘to write’. Anyway the advent of digital imaging towards the end of the 20th century has minimized the difference between videography and cinematography.
Both the amateur and professional videographer market have grown to include distribution together with production. Market segmentation was the result, based on the applicationand corporate video, event video or broadcast video are just a few segment examples. The development of the Internet has created a global environment in which videography covers many more fields than just shooting video with a camera. Thus, when talking about professional videography, we can distinguish between digital animation, web streaming, gaming, still slide-shows, video blogging, remote sensing, medical imaging, spatial imaging, and, in general, production of bitmap and vector-based assets. With the progresses in the fields of computers and the Internet on the one hand and that of videography technologies on the other, videographers can now create their assets on the computer without involving image devices at all. Software-driven solutions are what they need to use in the process.
Professional videography requires more than the simple camera operation, since visual design and production are equally part of the job. Professional videography in particular, can thus compile music videos or just video releases, like in filmography and discography.
In professional videography the specialist spends many hours documenting on the videography event she or he is going to put on video. After the preparatory stages, the cutting of some scenes and the application of the music background that create the smoothing flowing video story take some more hours of work. Professional videographycan thus be defined as the art of capturing certain moments in time. Besides hard work and commitment, an ounce of talent and vision are also necessary to do a good job. Besides the inspiration part, let us not minimize the importance of the gear quality that is responsible for the video features directly. Professional videography may thus start like any other profession with film school graduation or like a hobby by filming family and friends’ events.
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